Last updated: 24 August 2026

Decide to Declutter respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information I collect, why I collect it, how I use it and the rights you have in relation to your information.

1. Who I am

Decide to Declutter is operated by Amy Goodwin.

For the purposes of UK data protection law, Amy Goodwin trading as Decide to Declutter is the data controller responsible for your personal information.

If you have any questions about how your personal information is used, please contact me using the details below in section 22.

2. Information I may collect

The personal information I collect depends on how you interact with Decide to Declutter.

This may include:

  • Your name
  • Email address
  • Telephone number
  • Home, postal or billing address
  • Information you provide through the website contact form
  • Information you provide when contacting me directly
  • Information you provide when booking or enquiring about a service
  • Purchase and transaction information
  • Details of products or services you have purchased
  • Membership and subscription information
  • Information required to provide access to the 10 Minute Tidy Club
  • Your Facebook name or profile details where needed to identify you as a member of the
  • private Facebook group
  • Information you voluntarily share within the 10 Minute Tidy Club
  • Information you provide when downloading a free guide or joining my email list
  • Marketing preferences
  • Photographs or videos of your home that you send to me or allow me to take
  • Technical information about your use of my website, such as IP address, browser, device
  • and cookie information

Please only provide personal information that is relevant to the service you are requesting.

3. Contact forms and enquiries

If you complete a contact form on my website, email me or contact me directly, I will use the information you provide to respond to your enquiry and, where appropriate, discuss or arrange my services.

This may include your name, email address, telephone number and anything you choose to include in your message.

I will not automatically add you to my general marketing email list simply because you have contacted me about an enquiry.

The lawful basis I normally rely on for this processing is taking steps at your request before entering into a contract and/or my legitimate interest in responding to enquiries about my business.

4. Clients and bookings

If you book a decluttering or organising service with me, I may collect information including your name, contact details and home address so that I can arrange and provide your service.

You may also choose to send me information, photographs or videos of your home before or after a session so that I can understand the space, prepare for your session, offer advice or support you with your decluttering and organising.

The main lawful basis for processing information needed to provide your booked service is that it is necessary to perform my contract with you.

5. Client photographs and videos

As part of my decluttering and organising services, clients may send me photographs or videos of their home before, during or after a session. I may also take photographs or videos during a session where this has been agreed with you.

I may use these images to understand your space, provide advice, record progress and deliver the service you have requested.

Marketing use

With your permission, I may also use before-and-after photographs or videos on the Decide to Declutter website, social media or other marketing materials.

I will ask for your permission before using your photographs or videos for marketing purposes. Permission may be given verbally or in writing.

Where you give permission for photographs or videos to be used for marketing, they may continue to be used on an ongoing basis, including for several years, in social media posts, website content and other Decide to Declutter marketing materials.

Where I rely on your consent for this use, I will keep an appropriate record of the permission you have given.

You can withdraw your consent for future use at any time by contacting:

Amy@decidetodeclutter.co.uk

If you withdraw your consent, I will stop using the photographs or videos for new marketing purposes and will remove them from places under my control where reasonably practicable.

Withdrawing your consent does not affect the lawfulness of any use that took place before your consent was withdrawn.

Where possible, I will avoid displaying information within photographs or videos that unnecessarily identifies you or reveals private personal information.

6. Customers and purchases

If you purchase a product or service from Decide to Declutter, I will collect and use information necessary to:

  • Process your order
  • Process or confirm payment
  • Deliver your product or service
  • Communicate with you about your purchase
  • Provide customer support
  • Maintain appropriate financial and business records
  • Deal with cancellations, refunds or disputes where applicable

This may include your name, email address, billing information, order details and transaction information.

The main lawful basis for this processing is that it is necessary to perform my contract with you.I may also need to retain certain transaction information to meet legal, tax and accounting requirements.

7. The 10 Minute Tidy Club

If you join the 10 Minute Tidy Club, I will use your personal information to administer and provide

your membership.

  • This may include using your information to:
  • Process and manage your monthly membership
  • Provide your digital membership resources
  • Send essential information about your membership
  • Confirm that your membership is active
  • Help you access the private Facebook group
  • Match your Facebook account with your paid membership where necessary
  • Provide weekly tasks, check-ins, Q&As and membership support
  • Respond if you contact me about your membership
  • Manage cancellations and payment issues

Your membership information may include your name, email address, subscription status, transaction information and, where necessary, the name you use on Facebook.

The main lawful basis for this processing is that it is necessary to perform the membership contract with you.

The private Facebook group

The 10 Minute Tidy Club includes access to a private Facebook group.

Facebook is operated by Meta and has its own privacy policies and terms.

Other members of the private group may be able to see information you voluntarily share there, including your Facebook name, profile, posts, comments, photographs or questions.

Please do not post personal information within the group that you do not want other members to see.

8. Free guides and email marketing

If you request one of my free guides or resources, I will use the information you provide to send you the resource you have requested.Where you agree to receive newsletters, decluttering tips or information about Decide to Declutter products and services, I may also use your email address to send these communications.

I use MailerLite to help manage email subscriptions, free resources and email communications. Your name and email address may therefore be stored and processed through MailerLite.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in any marketing email.

Unsubscribing from marketing will not prevent me from sending essential communications about a product, service or active membership you have purchased.

9. Marketing to existing customers

Where permitted by law, I may contact existing customers about my own similar products or services.

You will always be given an easy way to opt out of marketing communications.

I will not sell your personal information to other businesses for their own marketing purposes.

10. Payments

Payments for products, services and memberships are processed through third-party payment providers, including Stripe.

Payment methods offered through Stripe may include services such as Apple Pay.

Your full payment card details are handled by the relevant payment provider and are not normally received or stored by me.

I may receive information about your transaction, including your name, email address, payment status, amount paid, subscription status and transaction reference.

Payment providers process information in accordance with their own privacy policies.

11. Website, cookies and analytics

When you use my website, certain technical information may be collected automatically.

This can include information such as:

  • Your IP address
  • Browser and device information
  • Pages visited
  • How you arrived at the website
  • Date and time of visits
  • Cookie and similar technology information

Some cookies are necessary for the website to function.

Where non-essential analytics, advertising or similar cookies are used, they will be managed in accordance with applicable data protection and cookie rules.

Where consent is required, non-essential cookies will only be used after the appropriate consent has been obtained.

You can also manage cookies through your browser settings.

12. How I use your personal information

I may use personal information to:

  • Provide products, services and memberships you have requested
  • Arrange and provide decluttering and organising sessions
  • Respond to enquiries
  • Process payments and purchases
  • Manage memberships
  • Provide customer support
  • Send communications necessary to fulfil a contract
  • Send marketing where I have an appropriate lawful basis
  • Provide free resources you have requested
  • Improve my website, products and services
  • Maintain the security of my website and business systems
  • Maintain financial, tax and business records
  • Comply with legal obligations
  • Establish, exercise or defend legal claims

I will only use your personal information where I have a lawful basis for doing so.

Depending on the circumstances, this may include:

Contract

Where processing is necessary to provide something you have purchased or requested.

Consent

For example, where you consent to marketing communications, non-essential cookies or the marketing use of client photographs or videos.

Legitimate interests

Where I have a legitimate business reason for processing information and your rights and interests do not override that reason.

Legal obligation

Where I am required to process or retain information to comply with the law.

13. Who I share information with

I do not sell your personal information.

I may share personal information with trusted service providers where necessary to operate my business.

These may include:

  • Website hosting and website service providers
  • Email and marketing platforms, including MailerLite
  • Payment processors, including Stripe
  • E-commerce systems used to process purchases or memberships
  • Facebook/Meta where you participate in the private Facebook group
  • Analytics providers where used
  • Email and IT service providers
  • Accountants, bookkeepers or professional advisers where necessary

These organisations may process personal information on my behalf or, in some cases, act as separate data controllers.

I may also disclose information where legally required or where reasonably necessary to establish, exercise or defend legal rights.

14. International transfers

Some service providers I use may process personal information outside the United Kingdom.

Where this happens, appropriate safeguards required by UK data protection law will be used where necessary.

15. How long I keep your information

I will not keep personal information for longer than is reasonably necessary for the purpose for which it was collected.

How long information is retained will depend on what it is and why it was collected.

For example:

  • Enquiry information will normally be kept only for as long as reasonably necessary to deal with the enquiry and any resulting service
  • Client and membership information will be kept while needed to provide the service and for an appropriate period afterwards
  • Financial and transaction records may be retained for the period required for tax, accounting or legal purposes
  • Marketing information may be kept while you remain subscribed, together with sufficient information where necessary to record an unsubscribe request
  • Client photographs or videos used for marketing with permission may be retained and used on an ongoing basis, including for several years, unless permission is withdrawn or they are no longer reasonably required

When personal information is no longer required, it will be deleted, anonymised or securely disposed of where appropriate.

16. Keeping your information secure

I take reasonable steps to protect personal information from accidental loss, misuse, unauthorised access, alteration or disclosure.

I also use established third-party providers to operate areas such as my website, payments and email communications.

However, no internet or electronic storage system can be guaranteed to be completely secure.

17. Your rights

Under UK data protection law, depending on the circumstances, you may have the right to:

  • Ask for a copy of the personal information I hold about you
  • Ask for inaccurate information to be corrected
  • Ask for personal information to be deleted
  • Ask for the use of your information to be restricted
  • Object to certain uses of your personal information
  • Ask for certain information to be transferred to you or another organisation
  • Withdraw consent where processing is based on consent

You also have the right to object to direct marketing at any time.

To exercise your rights, contact:

Amy@decidetodeclutter.co.uk

I may need to confirm your identity before responding to a request.

18. Complaints

If you are concerned about how your personal information has been handled, please contact me first so that I have the opportunity to resolve your concern.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Further information is available at ico.org.uk.

19. Children’s information

My website, products, services and memberships are intended for adults.

I do not knowingly use my website to collect personal information directly from children for marketing purposes.

If you believe a child has provided personal information to me inappropriately, please contact me.

20. Links to other websites

My website may contain links to websites operated by other organisations.

I am not responsible for the privacy practices of third-party websites. You should review their privacy information when using those websites.

21. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to my business, services or applicable law.

The latest version will be published on my website and the date at the top of the policy will be updated.

Where a change significantly affects how I use personal information, I will take appropriate steps to bring the change to the attention of affected individuals where necessary.

22. Contact

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Amy Goodwin

Decide to Declutter

Email: Amy@decidetodeclutter.co.uk

Website: decidetodeclutter.co.uk

Business address: 15 Malin Road, BN17 6NN